The one-line promise, stated as a headline

A short paragraph under the headline that says who this is for and what it makes possible, in plain language a client would use themselves.


The problem

Describe the status quo in the reader's own terms — the spend, the lock-in, the work that never quite fits the tools. Make the cost concrete.

What changed

The shift that makes a different answer realistic now. End on where it starts: one piece of the stack, not everything at once.

What we do

Curate

One-line description of the first thing you do, and why it matters to this reader.

Connect

The second thing. Keep each card to a single, legible idea.

Build

The third thing. Use two cards instead of three by dropping the --three modifier.

Where to start

Close a client-facing overview with the next step — the one piece worth doing first, and what it looks like to begin.